Insect technology company Entocycle unveils new visual identity to realise global ambitions
25 Mar 2024
Monday 25th March, 2024 – The UK’s leading provider of insect farms and insect technology Entocycle has unveiled a new visual identity as it seeks to establish itself as a leading global brand in the rapidly growing insect sector.
Based in London, Entocycle plan, design and install insect farms and supply technology to existing insect protein companies to improve production yields. The company is backed by climate impact VC funds Climentum, Lowercarbon Capital, The Venture Collective and Teampact, and has received £3.7m in grants from the UK government via the national innovation agency, Innovate UK.
Entocycle dedicates its research and development to the black soldier fly (BSF), an insect that has gained significant attention from researchers and investors in recent years as a circular economy solution to feeding farmed animals (and potentially even humans.)
As larvae, black soldier fly (BSF) are incredibly efficient at converting organic waste into high-quality protein and possess a unique ability to consume almost any organic matter, making them perfect for dealing with discarded foods or agricultural wastes. The University of Leeds is currently running a research project with Entocycle to evaluate the use of pig manure and slurries as a feedstock for black soldier fly, with trial results due at the end of 2024.
The rebrand is the first time since its founding in 2014 that the company has updated its logo and visual identity. The company has shifted from operating as an insect ingredients provider to an insect technology and equipment supplier during that time. The project, led by Marketing Director Jude Bliss in partnership with London and Cornwall-based design agency Studio Thomas, encompasses an entirely new look and feel for the brand, with project deliverables that include motion graphics, a refreshed website, new photography and signage and wayfinding at its offices and demonstrator facility in London.
“We’ve talked to Studio Thomas over a number of years, and I was always keen we would work together on Entocycle when the time was right. In terms of creating bold brands that are ruthless in their simplicity, they’re the best in the business”, said Jude Bliss. “The insect technology industry is still young and evolving, and we wanted to set a new benchmark for creativity and design in the category, developing a brand and identity that would build trust with our customers and investors while challenging some of the emerging category conventions.”
“Although Entocycle develops some complex hardware and technology, it’s a single natural process at the heart of it all – the 36-day black soldier fly’s lifecycle”, said Thomas Austin, Creative Director at Studio Thomas. “The potential of BSF farming to tackle waste, reduce deforestation and biodiversity loss and cut GHG emissions – none of it would be possible without the remarkable and rapid transformation of this insect. The lifecycle became our focus and the concept on which the identity, logo and graphics were born.
“From the beginning, the intention was to develop this B2B brand with the same level of craft, storytelling and detail as a consumer or lifestyle brand”, said Thomas Coombes, Creative Director at Studio Thomas. “We wanted to carve space in the industry for a visually-led company, one that feels ambitious and bold and challenges the status quo.”
“The new logo and visual identity communicates that not only have we grown up as a brand and business, but I feel it represents the industry coming of age too. Insect farming is no longer a niche idea, but a natural solution to many of the environmental, ecological and food security issues we face today,” said Jude Bliss. “It’s here, and the time is now – the new visual identity reflects that new and evolved status.”
About Entocycle
Entocycle is the UK’s leading provider of insect farms and insect farming technology. Launched in 2017 by Keiran Whitaker, the company exists to accelerate a global transition to sustainable protein through insects, innovation and technology. The London-based company offers complete insect farm design and build services enabling new market entrants to convert organic waste into high-value insect proteins, fats and fertilisers, as well as technology to improve production efficiencies at existing black soldier fly farms. Entocycle has received notable press coverage from The New York Times, Forbes, The Guardian, BBC and Netflix as a leading voice in a rapidly-growing industry.
More information
Media contact
Jude Bliss, Marketing Director
E-mail: media@entocycle.com
